Implementing an SEO strategy is a complex task. That is why it is necessary to work with some tools to enhance and monitor the results of your strategy, because as you know, in Digital Marketing what is not measured cannot be improved.
We list 6 essential tools that every SEO specialist should know.
SEMRush
An indispensable tool in an SEO work kit is SEMRush. With this platform, you can, among other things, analyze the general state of the positioning of your website and identify the keywords of your sector. But perhaps one of the most valued features of SEMRush is competitor analysis. Thus, you can identify the strengths of your competitor's SEO strategy and adjust yours.
In this article, we propose a complete tutorial on how to use SEMRush.
Ahrefs
If you want to know the status of your link building strategy and the health of your backlinks, you should use Ahrefs. This platform has the most complete index of links on the Internet.
Ahrefs allows you to perform different functions: find link building opportunities, find broken links on your website or that of your competition, find ideal pages for guest posting and analyze the backlink profile of your own page.
To take care of your link building strategy, and avoid being penalized by Google Penguin, you must use Ahrefs.
local seo services near me
Google Search Console
In an SEO strategy it is essential to check the indexing status of your website, and with this, identify opportunities to optimize its visibility before the search engine. For this, there is no better tool than Google Search Console.
Imagine that of the 20 pages that your website has, only 2 are indexed, do you know how many business opportunities you are missing? The best way to know if your entire website is correctly indexed is through the Google Search Console tools for SEO.
This platform also provides information on the behavior of your users on your website, so it does not hurt to take a good look at all its features.
In the following link, you will have free access to a complete e-book that we prepared on Google Search Console.
google search console e-book
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MOZ
MOZ is a suite of tools that, correctly used, will boost your SEO strategy through its optimization recommendations in positioning, the definition of the topics of your content, and the improvement of your strategy in social networks.
For example, with the Crawl Test function, you will be able to identify the technical SEO problems of your website. Furthermore, only with MOZ will you have access to two metrics that are essential to understand Google's PageRank: the Page Authority and the Domain Authority.
Sometimes SEO specialists do not know by what word to position their content. For this, a fundamental tool is KWFinder, with which you can find long-tail keywords with a low level of competition.
With KWFinder you will identify the keywords with which you have more possibilities to position and you will have access to related information such as the exact search volume, the level of competition, search trends, cost per click, among others.
Yoast SEO
Finally, we review the indispensable tool for web copywriters. Yoast SEO is essential to properly run SEO On-Page on your articles and content. Specifically, it considers aspects such as the length of the title, the inclusion of the meta description in the indicated characters, the density of the keyword throughout the article, readability, outgoing links, alt attributes of images, and many more.
We list 6 essential tools that every SEO specialist should know.
SEMRush
An indispensable tool in an SEO work kit is SEMRush. With this platform, you can, among other things, analyze the general state of the positioning of your website and identify the keywords of your sector. But perhaps one of the most valued features of SEMRush is competitor analysis. Thus, you can identify the strengths of your competitor's SEO strategy and adjust yours.
In this article, we propose a complete tutorial on how to use SEMRush.
Ahrefs
If you want to know the status of your link building strategy and the health of your backlinks, you should use Ahrefs. This platform has the most complete index of links on the Internet.
Ahrefs allows you to perform different functions: find link building opportunities, find broken links on your website or that of your competition, find ideal pages for guest posting and analyze the backlink profile of your own page.
To take care of your link building strategy, and avoid being penalized by Google Penguin, you must use Ahrefs.
local seo services near me
Google Search Console
In an SEO strategy it is essential to check the indexing status of your website, and with this, identify opportunities to optimize its visibility before the search engine. For this, there is no better tool than Google Search Console.
Imagine that of the 20 pages that your website has, only 2 are indexed, do you know how many business opportunities you are missing? The best way to know if your entire website is correctly indexed is through the Google Search Console tools for SEO.
This platform also provides information on the behavior of your users on your website, so it does not hurt to take a good look at all its features.
In the following link, you will have free access to a complete e-book that we prepared on Google Search Console.
google search console e-book
Powered by Rock Convert
MOZ
MOZ is a suite of tools that, correctly used, will boost your SEO strategy through its optimization recommendations in positioning, the definition of the topics of your content, and the improvement of your strategy in social networks.
For example, with the Crawl Test function, you will be able to identify the technical SEO problems of your website. Furthermore, only with MOZ will you have access to two metrics that are essential to understand Google's PageRank: the Page Authority and the Domain Authority.
KWFinder
Sometimes SEO specialists do not know by what word to position their content. For this, a fundamental tool is KWFinder, with which you can find long-tail keywords with a low level of competition.
With KWFinder you will identify the keywords with which you have more possibilities to position and you will have access to related information such as the exact search volume, the level of competition, search trends, cost per click, among others.
Yoast SEO
Finally, we review the indispensable tool for web copywriters. Yoast SEO is essential to properly run SEO On-Page on your articles and content. Specifically, it considers aspects such as the length of the title, the inclusion of the meta description in the indicated characters, the density of the keyword throughout the article, readability, outgoing links, alt attributes of images, and many more.
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