What is SEO, what does everyday life look like in this profession and what training options are there? SEO is indispensable for online marketing - why explain two SEOs from clicks in an interview.
2 The procedure of SEO optimization
3 specific tasks of an SEO manager
4 The requirements: This is how you become SEO
4.1 SEO trainee program at Clicks
5 This is how SEO managers feel about clicks
6 Conclusion: SEO is essential in online marketing
Why is this job essential?
SEO is an abbreviation and stands for "Search Engine Optimization", which means search engine optimization in German. The goal is for websites or individual content to be displayed at the top of Google & Co.'s search results. SEO is an important marketing strategy. This is because the Internet is currently the best medium for presenting and communicating with the outside world as a company. A crucial point for a successful website is the number of visitors and this largely depends on how well you can find the page on the WWW. Google, as the world's leading search engine, creates a website ranking for every search query. The best results are shown in the front places. SEO optimize a website so that this method makes it appear at the top of the ranking.
Table of Contents
1 Why is this job essential?2 The procedure of SEO optimization
3 specific tasks of an SEO manager
4 The requirements: This is how you become SEO
4.1 SEO trainee program at Clicks
5 This is how SEO managers feel about clicks
6 Conclusion: SEO is essential in online marketing
Why is this job essential?
SEO is an abbreviation and stands for "Search Engine Optimization", which means search engine optimization in German. The goal is for websites or individual content to be displayed at the top of Google & Co.'s search results. SEO is an important marketing strategy. This is because the Internet is currently the best medium for presenting and communicating with the outside world as a company. A crucial point for a successful website is the number of visitors and this largely depends on how well you can find the page on the WWW. Google, as the world's leading search engine, creates a website ranking for every search query. The best results are shown in the front places. SEO optimize a website so that this method makes it appear at the top of the ranking.
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The principle is clear. SEOs want websites to be found by potential readers. How do you do that? - With efficient content. The text is edited with the appropriate SEO methods. This includes, for example, the insertion of:
Keywords: search terms that describe a term entered in a search engine.
Title Tags: part of the HTML code that appears in the title bar of every browser.
Meta Description: Short description text that is displayed to the user in the search result list under each link.
Specific tasks of an SEO manager
Potential analysis: Keyword research and optimization of the structural structure of the website
Keyword research in SEO describes the search for a suitable keyword for the website that is later to be found in the search engine ranking. You can proceed as follows: brainstorm, enter the keyword in tools (e.g. Google Keyword Planner), have the list sorted by search volume and use the most important keywords that match the text. But beware! - Avoid keyword stuffing.
Site Clinic: Registration of the technical status quo & technical adaptation to Google standards/guidelines
As part of a site clinic, websites are analyzed with regard to their technical aspects and structure and then adapted to Google guidelines. This also includes analyzing the status quo. Here, the position of the website is determined in comparison to competitors.
Competitive analysis & monitoring: backlink analysis, keyword monitoring
The competition never sleeps. In order to keep an overview of the competitive situation, it is advisable to monitor the important key figures of search engine marketing regularly. This includes, for example, backlink analysis, keyword monitoring or the development of the visibility index.
Continuous optimization: crawl control, internal linking to control the page power, improvement of the CTR from organic search results
Crawlers are computer programs that search the web for content. They can be controlled via robots.txt, Nofollow / Noindex, Canonical tags and via the Google Search Console. The page power can be controlled by internal links by pointing to further subpages. The click-through rate (CTR) indicates a percentage of the users who actually clicked on a page. The CTR should also be continuously optimized.
There is currently no specific training branch for SEO. For this purpose, individual courses for training and further education in the SEO area are offered. Most employers require a degree in economics or information technology with a focus on marketing or comparable education.
To be successful in SEO, you need a certain affinity for technology and some expertise in online marketing. It is also advantageous to have certain organizational talent, analytical thinking skills, and strong communication skills.
At Clicks we offer an online marketing trainee with a focus on SEO. The one-year program trains the trainee to become a specialist in search engine optimization. Clicks teach the employee all the important SEO measures and train them to develop professional SEO strategies - and all with guaranteed full-time employment.
The procedure of SEO optimization
The principle is clear. SEOs want websites to be found by potential readers. How do you do that? - With efficient content. The text is edited with the appropriate SEO methods. This includes, for example, the insertion of:
Keywords: search terms that describe a term entered in a search engine.
Title Tags: part of the HTML code that appears in the title bar of every browser.
Meta Description: Short description text that is displayed to the user in the search result list under each link.
Specific tasks of an SEO manager
Potential analysis: Keyword research and optimization of the structural structure of the website
Keyword research in SEO describes the search for a suitable keyword for the website that is later to be found in the search engine ranking. You can proceed as follows: brainstorm, enter the keyword in tools (e.g. Google Keyword Planner), have the list sorted by search volume and use the most important keywords that match the text. But beware! - Avoid keyword stuffing.
Site Clinic: Registration of the technical status quo & technical adaptation to Google standards/guidelines
As part of a site clinic, websites are analyzed with regard to their technical aspects and structure and then adapted to Google guidelines. This also includes analyzing the status quo. Here, the position of the website is determined in comparison to competitors.
Competitive analysis & monitoring: backlink analysis, keyword monitoring
The competition never sleeps. In order to keep an overview of the competitive situation, it is advisable to monitor the important key figures of search engine marketing regularly. This includes, for example, backlink analysis, keyword monitoring or the development of the visibility index.
Continuous optimization: crawl control, internal linking to control the page power, improvement of the CTR from organic search results
Crawlers are computer programs that search the web for content. They can be controlled via robots.txt, Nofollow / Noindex, Canonical tags and via the Google Search Console. The page power can be controlled by internal links by pointing to further subpages. The click-through rate (CTR) indicates a percentage of the users who actually clicked on a page. The CTR should also be continuously optimized.
The prerequisites: this is how you become SEO
There is currently no specific training branch for SEO. For this purpose, individual courses for training and further education in the SEO area are offered. Most employers require a degree in economics or information technology with a focus on marketing or comparable education.
To be successful in SEO, you need a certain affinity for technology and some expertise in online marketing. It is also advantageous to have certain organizational talent, analytical thinking skills, and strong communication skills.
SEO trainee program at Clicks
At Clicks we offer an online marketing trainee with a focus on SEO. The one-year program trains the trainee to become a specialist in search engine optimization. Clicks teach the employee all the important SEO measures and train them to develop professional SEO strategies - and all with guaranteed full-time employment.
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